Suicide Awareness Advertising Campaign

This was a project that I hold very close to my heart. I was stunned to find out our some of the facts of our local suicide rates and that our target demographic for this would be males in their mid 40s. The goal was to help establish some normalcy to the feelings of depression and suicide, making it a topic that’s not forbidden and okay to discuss.

Big shout out to the team at Shasta County Health and Human Service Agency and Kallie Markle (copywriter of this campaign) for wanting to do something impactful and making it happen.