Designs/Illustrations for “Why Workday?” Spot

This was another fun, but extremely challenging project for Workday. In this Why Workday? explainer video, our team at Modio worked with their team to create something simple, but meaningful to explain a bit more about what Workday does. This proved to be especially challenging because they were in the middle of a large rebrand and the new direction is very clean and simple… something I love, but trying to tell a more complex story with less is a bit tricky. Nonetheless, I’m proud of what myself and the wizards at Modio were able to wrap up for them.

These are some important test frames from the process that either didn’t quite make the cut, or sparked another idea or direction: